Today the beauty brands can select elegant custom lotion boxes for their products easily. The companies and brands dealing in beauty and skincare products have witnessed unprecedented growth for many years. According to some market researches, the online and offline sale of this industry exceeds other industries. The reason for the growth of the skincare and makeup industry is no secret. Gone are the days when only women were interested in personal grooming. Today there are versatile products available that cater to the grooming needs of men. From lotions to shampoos to soaps etc. almost all product variants are now developed according to their requirements.
Individuals are always on a journey of exploration to look better. Because of this reason, the brands have to launch and relaunch their products frequently. Now and then, we witness the re-packaging of beauty and skincare products to make it exciting for the customers. It is the key to remaining on top of the mind of the customers to generate more sales. Custom retail packaging plays a vital role in the sales of skincare and beauty products. If you are a brand seeking custom packaging for your product, then NOW is the right time to get connected with packaging experts in the industry like California-based ClipnBox.
But, the COVID pandemic has made thriving businesses come to a halt. Lotions and other skincare products offered an instant brand experience to their customers through the shop interceptors. ‘Trying before buying’ helped the customers narrow down their choices. But with COVID, this interaction cannot go on. More than ever, NOW skincare brands and companies have to focus on custom retail packaging as an option to inform and entice their customers at the same time. Let us read about the emerging trends in custom lotion packaging.
Using custom cardboard boxes
Using custom cardboard boxes has become common in the skincare and cosmetic industry. The companies are getting rid of plastic-based packaging. They have discovered the benefits of cardboard-based custom packaging, which includes sturdiness and cost-effectiveness etc. These boxes are completely customizable and ideal for creating new shapes, layouts and designs. With custom cardboard packaging, the companies can add hidden flaps to the final layout of boxes. It will help in discouraging shoplifting and theft. They can print creative themes on these boxes using modern print techniques that attract the customers.
Apart from all this, there are countless styles available in custom cardboard boxes. The companies can select styles that offer them more space for printing product information, which may include;
- Ingredient details
- Usage instructions
- Warnings and much more.
Tuck boxes are a perfect option as custom lotion boxes for companies that require extra printing space.
Using environment-friendly custom packaging
Customers love the packaging, which allows them to curb the environmental challenges of current times like littering. It is because of this reason that they prefer brands and companies, which provide biodegradable packaging. We can craft the custom printed lotion boxes from biodegradable stocks at a lesser cost. It even requires less amount of energy, which automatically reduces the cost of manufacturing these custom boxes. Since these stocks are print-friendly, the brands can print creative themes in modern printing techniques to make their custom boxes stand-out on the shelves. The skin care companies using eco-friendly stocks for packaging experience a boost in their sales as they add green consumers to their customer base.
Using creative themes for lotion boxes
They branded the custom lotion boxes using creative themes. One theme that is fast gaining popularity in the COVID struck economies is solid colors and impactful typography usage. Companies are trying to strengthen their brand identities by focusing on their brand name and making it the focal point. Instead of design, they are focusing on eye-candy colors and impressive fonts to differentiate their brand from others.
Green Packaging 